Tuesday, January 23, 2007


PEOPLE WANT TO “PERSONALIZE EVERYTHING THEY DO”

We thought this article in USA today was a great tie-in for our Creative Images Program. Here’s recap of what they had to say about “personalization”.

People want to be creative and personalize everything they do. Banal is out. Dramatic, dynamic, kooky, artsy and inventive is in. People want “concepts”. There are props and costumes readily available for personalization.

Families dream up themes and photographers stage settings. They want to pose outdoors, shoot in black and white and have everybody wearing red shows. And the dog…do not forget the dog: some photos are all about the dog, even when there are children in the family. Others try to make their photos sensational.

We’re all marinating in a media soup of fabulous photo-graphic images that influence our view of the world and ourselves even if unconsciously. “Customers today know that with digital we can do things we couldn’t before.” Because they know this they have more ideas. They’re inspired by things in stores, magazines, movies, TV. Everybody wants to see themselves – or their animals – as a star.

Life is very fragile. How incredibly valuable those pictures are to that family. We have a fantastic opportunity to offer “personalized photo’s” in our industry using the Creative Image Line, photographs and bisque. We would love to hear from anyone who has put the Creative Image program into their, studio. How’s it working for you!

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