USA TODAY – SMELL THAT?

This article was in USA Today newspaper and relates directly to the importance of smell in your studios… here are some excepts from the article.

Someone’s trying to sell you something – Scents, which now can linger longer, drift into ad campaigns. Take a deep breath and get ready for an olfactory onslaught: Nostrils are becoming a target for marketers. As more jaded consumers turn up their noses at traditional ads and marketers scramble for alternatives, scent-based promotions are growing. Trade journal “Advertising Age” named scents as an expected top ad trend in 2007.

The use of scents is one more way to break through clutter says Yankee Candle marketing head, Yankee’s December catalog offered more than a dozen candle fragrance samples such as cinnamon and “Christmas Cookie”

Other recent aromatic advertising:
Kraft Foods. One million People magazine subscribers last month got a special Kraft-sponsored holiday issue featuring “rub-and-smell” ads for products such as cherry Jell-O and white fudge Chips Ahoy. PepsiCo. Diet Pepsi Jazz promotions have included print ads, coupons and store signs infused with the new soft drink’s fruit and French vanilla fragrances. Verizon Wireless. Stores in the northeast used Chocolate “scent strips” to hype LG Electronics. New mobile phone and music player named Chocolate.

Companies spend $50 million to 80 million on scent-related marketing in 2006. Boosting the trend is improved technology for more creative, cheaper and longer-lasting fragrance-based ads.

Scent is integral to the customer experience – it creates the atmosphere.

Valentine’s Day is just around the corner, we even have a “heart shaped” bisque wrap. We are hearing great comments re our soy-based candle line. Coming soon our spring collection.